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Analysis of tourism services in Jihlava region
 TŘÍSKOVÁ, Hana
The title of this Bachelor thesis is Analysis of tourism services in Jihlava region. At beginnig were defined exact aims, which were also accomplished. At first was written the Situational Analysis solving the main aspects needed for analysing tourism services in Jihlava region. It was mentioned geografical, demografical a historical delimitation as well as tourism sector. The second part of this Bachelor thesis is Classification of tourism services mainly accommodation, boarding and enquiry offices. On the basis of teoretical principles was executed Marketing Research. Thanks to the results was compiled Proposal of marketing improvement. The result was also estimation of defined hypothesis, which were: 1. Jihlava region is not sufficiently propagated. 2. In Jihlava region is not sufficiently developed agroturism, although this region has a great potential.
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